Vancouver-based Digital Marketer

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Content Creative

Platform-native ideas carried from concept and script to production, publishing, and review.

Explore the work

Content that earns attention.
Campaigns built to move.

I turn consumer insights into platform-native content, integrated campaigns, and ideas teams can execute across markets.

10M+Cross-platform views
10+North American markets
15%+Revenue growth in selected campaigns

Where strategy
met execution.

Liuyishou International Management

Digital Marketing Supervisor

Led content and integrated campaigns across 10+ North American markets, connecting creative strategy, creators, paid media, partnerships, and multi-location execution.

TopLaner

Co-Founder · Social Media Marketing

Helped establish a North American TikTok live-commerce operation and developed a 12-session RedNote business course for overseas Chinese merchants.

Saatchi & Saatchi

Planning Intern

Supported consumer research, competitive analysis, brand strategy, and campaign proposals for international automotive and technology clients.

Zaihui

Assistant Manager of Operations

Built creator and KOL programs, supported regional TikTok teams, and connected content direction with audience and revenue goals.

Education

Johns Hopkins UniversityMA · Digital Communications and Media · 2023
UC BerkeleyBA · Media Studies · 2019
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Content Creative

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Integrated Marketing

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AI-Enhanced Marketing

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Strategy & Execution