02 / INTEGRATED MARKETING
I connect consumer insight, creative direction, channel planning, and on-the-ground activation—so every campaign works as one system.
FROM IDEATO IMPACT ↗
How I build campaigns
CASE 01 · MULTI-MARKET ACTIVATION
Big Eater
Challenge
A restaurant challenge designed as a repeatable campaign system.
Create a participation mechanic that stays exciting while remaining operationally consistent across multiple North American markets.
Campaign concept, rules, communication system, store SOP, reward mechanics, risk planning, and photo/video capture guidance.
A reusable activation kit connecting social promotion, in-store participation, staff execution, and post-event content.
Greater Vancouver · Edmonton · San Diego · Boston · Chicago · Houston · Dallas
6M+ total online views generated by the campaign across participating markets.
CASE 02 · CULTURE-LED EVENT
Muscle +
BBQ Nights
A fitness-culture insight translated into an event people wanted to attend, film, and share.
I developed the concept, activation mechanics, promotional content, event rundown, on-site execution plan, and capture direction.
CASE 03 · BRAND LAUNCH STRATEGY
From blank page
to launch system.
A full go-to-market strategy for a new build-your-own hotpot brand entering Texas.
Make It Yours.
My strategy deck connected brand positioning, audience insight, platform roles, content pillars, opening activations, creator outreach, retention mechanics, and a practical launch budget.
Strategy developed independently. Execution results are not presented because the project is still in progress.