ZHIYI (GINA) ZUO. Back home

01 / CONTENT CREATIVE

Ideas ShapedFor The Way PeopleActually Scroll.

I independently manage social content from topic selection and scripting through shooting, editing, publishing, and performance review.

Content Creative 3D character

Selected social work

Built for attention.
Finished for action.

Unlimited Wagyu cover
TikTok63K+1K+

A personality-led promotional video that makes the offer instantly understandable.

Car Wash Campaign cover
Instagram112K+1.2K+

An unexpected restaurant promotion translated into a fast, platform-native social hook.

Labubu Campaign cover
Instagram40K+500+

A cultural moment connected to the brand without letting the trend overpower the message.

More from the Feed

World Cup campaign↗

RedNote selection

Discovery, trust
and action.

Selected RedNote post 1, including engagement data
Selected RedNote post 2, including engagement data
Selected RedNote post 3, including engagement data
Selected RedNote post 4, including engagement data
Selected RedNote post 5, including engagement data

PLATFORM DEPTH

Turning experience into a teachable system.

I independently designed a 12-session RedNote business course for overseas Chinese merchants—structuring the curriculum, presentation materials, and teaching scripts into a repeatable operating framework.

12-Session Course
12-Session Course
RedNote Ecosystem
RedNote Ecosystem
Platform Logic
Platform Logic
Account Positioning
Account Positioning
Content Direction
Content Direction
Headline Hooks
Headline Hooks
Conversion Thinking
Conversion Thinking