I use AI as a practical part of the creative production process—developing the concept and script, directing generated scenes, and editing the final asset for commercial social channels.
ChatGPTSeedanceElevenLabsCapCut
CONCEPT → GENERATION → EDIT
AI made useful for marketing.
Commercial Project
Tea Hotpot Product Video
Turn a new product idea into a visually distinctive social asset despite limited original footage.
My work
Creative concept, generative production, copy treatment, and platform-ready edit.
Tools
ChatGPT · Seedance · ElevenLabs · CapCut
Commercial Project
April Fools Brand Video
Produce timely branded entertainment without relying on a traditional shoot.
My work
Concept development, AI scene direction, brand adaptation, and final edit.
Tools
ChatGPT · Seedance · ElevenLabs · CapCut
Commercial Project
April Fools Brand Video II
Extend the campaign with a second AI-generated creative execution and distinct story world.
My work
Script development, visual prompting, output selection, pacing, and final edit.
Tools
ChatGPT · Seedance · CapCut
Commercial Project
Super Bowl Cultural Moment
Respond quickly to a major cultural moment with relevant branded content.
My work
Trend translation, AI-assisted production, brand integration, and independent editing.
Tools
ChatGPT · Seedance · CapCut
Commercial Project
Buy One Get One Campaign
Make a time-sensitive offer immediately understandable when usable brand footage was limited.
My work
AI-assisted script development, generative scene production, and independent editing.
Tools
ChatGPT · Seedance · ElevenLabs · CapCut
Production workflow
Human judgment at every step.
01
Define the Marketing Job
Audience, message, offer, platform, and the action the content needs to drive.
02
Build the Script
Use AI to accelerate exploration, then rewrite around the brand and commercial objective.
03
Direct the Visuals
Translate the script into scene-level prompts and generate the visual material.
04
Edit for the Platform
Select the strongest outputs, control pacing, add copy and audio, and finish the edit.
05
Review as a Marketer
Check clarity, brand consistency, platform fit, and whether the asset does its job.
Working principle
AI increases the range and speed of production. It does not replace creative judgment.
I remain responsible for
Marketing objective · Concept · Script · Scene selection · Editing · Final quality
